What People Are Saying
Strategic insight, not just data
“Trybes has a designer mind-set yet analytic approach that always makes it possible to find solutions to whatever brand’s problem or need. Why? Because they start from a consumer-focused analysis that gives you strategic insights as opposed to just data. Its innovative approach can truly change your vision of marketing and consumers’ needs. The insights are actionable and time/money saving. I’d recommend the agency to those that understand the value of game-changing marketing strategies which ensure results.”
Chiara Egisti, Marketing Manager at Kering Group
Bridging the generational gap
“We found their understanding of how to reach, discover and understand what the millennial and Gen Z generations feel about being in the world today really insightful and invaluably informative for our project. They are really passionate about engaging with these digitally native generations and know how to bridge the gap between them and the oldies amongst us. It was fun, stimulating and focused. I highly recommend working with Alessia and her team.”
Melanie Stokes, Founder/Managing Director at Kindle Entertainment
Our guide into the unknown
“Being a nerdy tech startup, getting into the market for us was like skydiving for the first time. Trybes have been our wonderful instructor. They got to know us both as people and as entrepreneurs, they understood our needs and fears far beyond than we did, they tailored a sharp data analysis based on real data, our requirements and market context. They developed a truly actionable marketing strategy that we could implement step by step. And the jump was done.”
Lorenzo Brambille, Founder at Aliamens
Scientific, actionable, on point
“I greatly appreciated the layout of the Trybes's research because it is on point. Blaze of Inspiration has a scientific, and innovative in my point of view, approach. The insights were helpful and actionable. Thanks to some reflections derived from the research I was able to set up a narration of the new event. The research was then used to create a common vocabulary in the communication phase and also serves as a final element for verification.”
Enrico Gentina, Cultural Manager at TEDX
Creative, yet results-driven
“Alessia is one of the smartest professionals I have ever worked with in my 15 years experience in fashion and trends forecasting. Her point of view mixed with her insightful and precise analytic method always brings something meaningful to the table. She manages the difficult task to stay creative while results driven, moreover she has a direct and clear way to explain complex matters that make working with her inspirational and absolutely pleasant.”
Arianna Mereu, Trend Forecasting, Strategic Foresight & Innovation at at Nourish Global
More than a list. A strategy
“Trybes Agency provided us with a clear and detailed analysis of the Micro and Nano Influencers who can help boost our visibility on social media and grow our brand awareness. What we received was much more than just a list of influencers categorized by profession. It was a comprehensive and highly user-friendly analysis. For each profile, they explained why the influencer is a good fit for our business and outlined how to establish a collaborative relationship.”
Izumi Imamura, Marketing Manager at Romantica Italia
Deep cultural understanding
“Trybes’ expertise in ethnography, netnography, and cultural analysis is exceptional. They demonstrated a deep understanding of our target market and a remarkable ability to adapt broad marketing frameworks to the needs of a startup like ours. Their professionalism and problem-solving skills were invaluable throughout the process.”
Giorgio Donati, President of Upiveb & Co-Founder of Romantica Italia
Takes the guesswork out
“Trybes take the guesswork out of reaching audiences that are intrinsically different from you, marrying data and insights to map how people behave and think online. I couldn't believe how invaluable her work turned out to be in the creation of a new editorial platform — instead of starting from my own limited scope, I gained instant access to the minds of hundreds of content creators. I don't know why everyone isn't using this model in the creative industries yet, but they certainly will.”
Chiara Messineo, Executive Producer and Director (ex CNN, Netflix, and the BBC)
Quality meets flexibility
“Trybes commitment to quality and flexibility in adapting to our evolving needs was invaluable, especially in our fast-paced industry. The team excels in gathering and analysing insights, particularly in areas like netnography. Their collaboration with our research department and other colleagues was seamless and greatly enhanced our efforts. I recommend Trybes for their expertise and dedication!”
Federica Gherardi, Insight Manager at WPP
The best research I've seen
“The insights Trybes surfaced are the best research I've seen — deep, precise and profoundly human. Working with Alessia and her team was a joy from start to finish; she truly understood our brand, our ambition and the audience we serve. This was a high-stakes, high-impact piece of work, and one of the most valuable investments we've made. I recommend them wholeheartedly.”
Mark Watkins, CEO of Brilliant & Bloom and seasoned advertising leader