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Marketing research.
What Can 20 Winning Campaigns Based on Consumer Insights Teach Us?
Reverse engineering case studies on consumer-centric campaigns: game-changing advertising and marketing ideas powered by consumer insights.
CI Ultimate Guide: The Why and the How of Consumer Insights Today
A complete guide that answers all the main questions concerning consumer insights and consumer trends, from an insights definition to "How do you get customer insights online". It contains the infographic "Online Consumer Insights Roadmap"