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CI Ultimate Guide: The Why and the How of Consumer Insights Today
A complete guide that answers all the main questions concerning consumer insights and consumer trends, from an insights definition to "How do you get customer insights online". It contains the infographic "Online Consumer Insights Roadmap"
Gen Z Influencers: David Dobrik
From Vine gags to YouTube stardom
What Can 40 Winning Campaigns Based on Consumer Insights Teach Us?
Reverse engineering case studies on consumer-centric campaigns: game-changing advertising and marketing ideas powered by consumer insights.
Gen Z Influencers: Summer Mckeen
The thin line between average teenagehood and reality TV stardom
The Simplest Way to Explain Hybrid Intelligence (Machine Learning + Human Understanding) for Consumer Insights
What I learnt breaking down data analysis that involves machine learning and social sciences for a TED talk and how this helped me find our purpose.
Gen Z Dictionary: Shitposting
What does Shitposting mean?
Case Study. Discovering the Unrepresented Audience for the BBC
The revelations of the audience analysis for 12–16 year-olds and what that means for programmers
Gen Z Trends: Environmental Activism
Rebel against climate change like a GenZedder would
Gen Z Influencers: Lil Miquela
Is this A.I. influencer a window open on the world of GenZedders?
Gen Z Trends: Meme-Generating Interviews
Why are interviews to famous people suddenly so memeable?
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