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What are 95% of Marketers and Adlanders Missing Out in Digital Strategies and How to Be the 5%. In-depth Audience Analysis
A comprehensive guide through audiences and types of analysis for marketers and advertising agencies that want their message to stick: from social media analytics (including Facebook audience insights) to Topic Groups, official and unofficial events, and apps.
CI Ultimate Guide: The Why and the How of Consumer Insights Today
A complete guide that answers all the main questions concerning consumer insights and consumer trends, from an insights definition to "How do you get customer insights online". It contains the infographic "Online Consumer Insights Roadmap"
What Can 40 Winning Campaigns Based on Consumer Insights Teach Us?
Reverse engineering case studies on consumer-centric campaigns: game-changing advertising and marketing ideas powered by consumer insights.
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