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CI Ultimate Guide: The Why and the How of Consumer Insights Today
A complete guide that answers all the main questions concerning consumer insights and consumer trends, from an insights definition to "How do you get customer insights online". It contains the infographic "Online Consumer Insights Roadmap"
What Can 40 Winning Campaigns Based on Consumer Insights Teach Us?
Reverse engineering case studies on consumer-centric campaigns: game-changing advertising and marketing ideas powered by consumer insights.
The Simplest Way to Explain Hybrid Intelligence (Machine Learning + Human Understanding) for Consumer Insights
What I learnt breaking down data analysis that involves machine learning and social sciences for a TED talk and how this helped me find our purpose.
What are 95% of Marketers and Adlanders Missing Out in Digital Strategies and How to Be the 5%. In-depth Audience Analysis
A comprehensive guide through audiences and types of analysis for marketers and advertising agencies that want their message to stick: from social media analytics (including Facebook audience insights) to Topic Groups, official and unofficial events, and apps.
Discovering the Unrepresented Audience for the BBC
The revelations of the audience analysis for 12–16 year-olds and what that means for programmers
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