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Case Study. Discovering the Unrepresented Audience for the BBC
The revelations of the audience analysis for 12–16 year-olds and what that means for programmers
What are 95% of Marketers and Adlanders Missing Out in Digital Strategies and How to Be the 5%. In-depth Audience Analysis
A comprehensive guide through audiences and types of analysis for marketers and advertising agencies that want their message to stick: from social media analytics (including Facebook audience insights) to Topic Groups, official and unofficial events, and apps.
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