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What are 95% of Marketers and Adlanders Missing Out in Digital Strategies and How to Be the 5%. In-depth Audience Analysis
A comprehensive guide through audiences and types of analysis for marketers and advertising agencies that want their message to stick: from social media analytics (including Facebook audience insights) to Topic Groups, official and unofficial events, and apps.
Gen Z Dictionary: Stan
What does Stan mean?
Gen Z Dictionary: Memeable
What does Memeable mean?
Gen Z Trends: Is OK Boomer (Ever Going to Be) Over?
How GenZ has created an inter-generational movement based on irony
Gen Z Trends: Goodbye Cheat Sheets, Welcome Google Translate
Goodbye Cheat Sheets, Welcome Google Translate
Calling out 1 Bullshit on Gen Z: Esports Audience
Fortnite's fan base isn't as young and male as you may think
Calling out 1 Bullshit on Gen Z: Racism is Over, Innit
Are GenZedders really devoid of racism?
Calling out 1 Bullshit on Gen Z: Is Influencer Even a Real Job?
Do GenZedders want to be influencers just to sit around all day?
Calling out 1 Bullshit on Gen Z: WE SWEAR They Don’t Care of Politics
They are only making funny videos, why should THAT be politics?
Gen Z Influencers: Billie Eilish
Understanding teenagehood through Gen Z’s ultimate pop icon
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